Frequently Asked Questions

MAS Alliance offers 10 end-to-end Social Commerce services: KOC Booking (creator campaigns), TAP Affiliate Management (performance-based distribution), Livestream Commerce (fully managed live operations), TikTok Ads Management (certified paid campaigns), Brand Strategy (market entry & growth consulting), Content Production (TikTok-native video), Personal Branding (for founders & executives), Inhouse KOC Training (building your internal creator team), Shop Merchandising (TikTok Shop page optimization), and Fulfilment Consulting (logistics for live commerce).

KOC Booking = fixed-fee engagement. You pay a set amount to a specific creator for specific content. Guaranteed placement, controlled messaging, predictable cost.

TAP Affiliate = performance-based. Creators promote your product and earn commission only when sales occur. Lower upfront risk, scalable to hundreds of creators, but less control over messaging.

Best strategy: Run both simultaneously. KOC Booking builds hero content and social proof. TAP amplifies via a network of commission-motivated creators. MAS Alliance manages both tracks as a unified campaign.

MAS Alliance provides multi-level reporting:

• Real-time dashboard: Live GMV, video views, engagement — updated continuously during active campaigns
• Weekly performance report: KOC-by-KOC breakdown, top/bottom performers, budget pacing, optimization actions taken
• Campaign summary report: Full campaign analytics — total GMV, CPE (cost per engagement), ROAS, audience insights, creator performance rankings
• Benchmarking: Your results vs. category averages — so you always know if you're outperforming or underperforming the market

Reports are delivered in a standardized format with clear action items for the next campaign cycle.

Our typical process from brief to live campaign in under 2 weeks:

1. Brief (Day 1): Product info, target audience, budget, campaign objectives
2. Strategy proposal (Day 2–3): MAS presents service recommendations, KOC shortlist, timeline, and pricing
3. Alignment & contract (Day 3–5): Finalize scope, sign contract, onboard brand
4. Production (Day 5–12): KOC negotiation, content production, live session preparation
5. Launch & optimize (Day 14+): Campaign live, real-time monitoring, weekly performance reports

Standard timeline from brief to first content live:

• KOC Booking (video): 7–14 days
• KOC Booking (livestream): 5–10 days
• TAP Affiliate: 3–7 days to recruit and launch
• Full campaign (KOC + TAP + Ads): 14–21 days

Rush deployment (48–72h) is possible for time-sensitive campaigns with an additional expedite fee. MAS Alliance's pre-vetted creator relationships make this possible where other agencies cannot.

KOC Booking pricing depends on the creator's tier, format (video vs. live), and exclusivity requirements:

• Micro KOC (50K–200K followers): 2–10M VND per video
• Mid-tier KOC (200K–500K followers): 10–30M VND per video
• Macro KOC (500K–2M followers): 30–100M+ VND per video

Livestream sessions are typically priced differently, factoring in session duration and performance bonuses. MAS Alliance provides transparent pricing in every proposal — no hidden fees.

MAS Alliance currently manages 250+ KOCs across 4 core verticals:

• Home & Living: Top 1 MCN TikTok Shop Vietnam
• Fashion: Top 2 MCN TikTok Shop
• Electronics: Top 2 MCN TikTok Shop
• Food & Beverage: Growing vertical, 40+ dedicated KOCs

Top KOCs include oops.banana (2M followers), sunny.truong25 (917K), and Út (810K). All creators are exclusively contracted and have completed MAS Alliance's KOC Academy training program.

Core verticals with verified top-MCN positioning:

• Home & Living — #1 MCN TikTok Shop Vietnam (official leaderboard)
• Fashion — Top 2 MCN TikTok Shop
• Electronics — Top 2 MCN TikTok Shop
• Beauty & Skincare — Top 3 MCN TikTok Shop
• Food & Beverage — Growing roster of specialist creators

MAS Alliance also runs campaigns for Health & Wellness, Sports & Outdoor, and Automotive Accessories through its extended network.