Thoi Trang News — $40,000 GMV in One Month of Managed Livestream

A Vietnamese fashion brand wanting to scale revenue through TikTok Shop using a professional livestream strategy — but lacking in-house live expertise and studio infrastructure.

masalliance took over full livestream operations: professional studio setup, dedicated host (trained in fashion presentation), engineered show rundown with flash deals and engagement triggers, real-time GMV coordinator, and post-session analytics. 3 sessions per week throughout December 2024.