Food Brand Goes Viral — 5M Views in 30 Days with UGC Strategy

An F&B brand wanted to grow brand awareness among Gen Z with a limited budget and without paid ads — needing organic viral growth on TikTok.

UGC Content Strategy: MAS coordinated 1,200+ pieces of authentic user-generated content using a branded challenge mechanic. Seed content from 8 micro-KOCs created the initial reference framework; the hashtag challenge brought in organic participation at scale.