Fashion & Apparel
Fashion Brand — 3x GMV Growth with KOC + TAP Strategy
Client: Fashion Brand X
620M VND
Month 2 GMV
45K
New Followers
2.3M
Best Video Views
8,500
Orders from KOC
Challenge
A new women's fashion brand on TikTok Shop, revenue flat at 200M VND/month after 3 months. Lacked awareness and social proof to convert shoppers at scale.
Solution
Combined KOC Booking (15 creators, micro + mid-tier) with TAP Affiliate (12% commission) in a 60-day sprint. Spark Ads on top 3 performing videos in weeks 5–8. TAP scaled to 180+ creators by end of campaign.