Beauty & Skincare
Beauty Brand — #1 GMV in Skincare Category, TikTok Shop Q4/2025
Client: Beauty Brand Y
2.1B VND
Q4/2025 GMV
180+
KOC Videos
24
Livestream Sessions
#1
Category Rank
Challenge
A skincare brand targeting #1 GMV position in the Skincare category during the Q4/2025 peak season, competing against 5 established brands with larger budgets.
Solution
Intensive Q4 push: 12 KOC Bookings per week across skincare specialists, 24 managed livestream sessions, TAP Affiliate with premium commission tier (15%) for top performers. MAS coordinated Spark Ads on the 5 highest-performing videos during the 10/10, 11/11 and 12/12 sale windows.