masalliance Achieves Top 3 MCN Beauty — TikTok Shop 2024

For the second consecutive time, masalliance has been recognized by TikTok Shop among the top MCNs in the Beauty category.

Second Consecutive Recognition

masalliance has once again been named a Top 3 MCN in TikTok Shop's Beauty category — the second consecutive year the company has earned this official TikTok Shop recognition.

Unlike self-reported rankings, this placement is verified directly from TikTok Shop's internal MCN leaderboard, reflecting actual GMV performance across all KOCs under management.

What This Recognition Means

The Beauty category is among the most competitive on TikTok Shop Vietnam, with dozens of MCNs competing for creator talent and brand partnerships. Reaching Top 3 requires consistent performance across creator GMV, content quality scores, and brand satisfaction metrics tracked by TikTok Shop directly.

Key Contributors

The Beauty ranking was driven by a focused group of KOCs specializing in skincare, cosmetics, and personal care — creators who have undergone masalliance's inhouse KOC Academy training on product storytelling, livestream conversion techniques, and audience trust-building.

What's Next

masalliance is targeting Top 1 in Beauty for 2025, expanding the creator roster in this vertical and increasing managed livestream sessions per week. Brands in the beauty space looking for a verified Top 3 MCN partner can reach out to explore collaboration.